Nov 29, 2019
At the end of the day, the one thing that any business needs to thrive and survive is innovation. The act of innovating, of creating something new with plenty of value, is what drives a company forward and up. Nick Webb, CEO of Cravve and author of The Innovation Mandate: The Growth Secrets of the Best Organizations in the World, delves into the nature and place of innovation in any business: new, old, growing, or slowing down. The world marketplace has always been driven by the consumer, so when they're not responding to your business, that just means you're not listening to what your consumers need.